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Actualités POPAI
Vous êtes ici: Page d'accueil > ASSOCIATION > PUBLICATIONS > International reports

EASTER AT RETAIL WORLD WIDE 2021

 

Who says Easter, says Retail !

It's not just the food industry and commerce that needs to think
about Easter; this also concerns all sectors.

Despite the commonalities, in many countries very diverse traditions have emerged.

We took a closer look and found some curiosities that may impact your local sales
in different countries. Good localization is therefore very important for successful sales : 

see for yourself!

 

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

   

VALENTINE AT RETAIL WORLD WIDE 2021

 

Valentine is alive, although in some countries its less important, but
for retailers, brands all over it is still a added value to influence
customer behavior instore.

Print media is still alive, temporary POP in carboard is mostly used but also the use
of Digital is rising, watch great solutions, creativity, inspiration, design, stopping power,
messaging, means/elements, materials, and forms.

 

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

   

CHRISTMAS AT RETAIL WORLD WIDE 2020

 

RELIVE THE FEERIE OF CHRISTMAS WINDOWS AT THE 4 CORNERS OF THE GLOBE

Paris, Chicago, Tokyo, London, Sydney, Moscow… Every year, shop windows are
adorned 
with a thousand lights to make children and adults dream!

Despite a difficult context, brands and retailers outdid themselves at the end of 2020,
offering real works of art in which animated automata and fairy-tale settings come together
in an increasingly interactive world.

 

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

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