HALLOWEEN 2021

Halloween is an important retail moment in the year.

This report is designed to present a dozen different countries with 45 pages
with over 140 on-site images.

We hope it inspires you as we share these international in-store Halloween
marketing, merchandising and shopping experiences.

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

BACK TO SCHOOL 2021

Back to school is an important retail moment in the year

This report is designed to show inspirational in-store shopping experiences from
eight different countries.

this report shows great in-store marketing and shopper activation examples with over
200 on-site images.

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

EASTER AT RETAIL WORLD WIDE 2021

Who says Easter, says Retail !

It's not just the food industry and commerce that needs to think
about Easter; this also concerns all sectors.

Despite the commonalities, in many countries very diverse traditions have emerged.

We took a closer look and found some curiosities that may impact your local sales
in different countries. Good localization is therefore very important for successful sales : 

see for yourself!

A big thank you to all POPAI / Shop! countries who made this report possible.

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VALENTINE AT RETAIL WORLD WIDE 2021

Valentine is alive, although in some countries its less important, but
for retailers, brands all over it is still a added value to influence
customer behavior instore.

Print media is still alive, temporary POP in carboard is mostly used but also the use
of Digital is rising, watch great solutions, creativity, inspiration, design, stopping power,
messaging, means/elements, materials, and forms.

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport 

CHRISTMAS AT RETAIL WORLD WIDE 2020

RELIVE THE FEERIE OF CHRISTMAS WINDOWS AT THE 4 CORNERS OF THE GLOBE

Paris, Chicago, Tokyo, London, Sydney, Moscow… Every year, shop windows are
adorned with a thousand lights to make children and adults dream!

Despite a difficult context, brands and retailers outdid themselves at the end of 2020,
offering real works of art in which animated automata and fairy-tale settings come together
in an increasingly interactive world.

A big thank you to all POPAI / Shop! countries who made this report possible.

Consultez un extrait du rapport