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Who We Are

POPAI “Point Of Purchase Advertising International” is an international trade association for the marketing at retail industry. 

Founded in 1936, POPAI prepares to celebrate its 80th anniversary with over 1,400 members companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 60 countries from around the world.

POPAI is the premier source of learning, knowledge and future industry, and provides resources, education, ideas and advocacy to enhance the power and performance of the marketing at retail professional and community.

POPAI France with more than 80 members is one of the leading chapters.

 

 

Mission & Vision

Our Vision

To advance the evolution of marketing at retail as a strategic advertising mix globally.

Our Mission

POPAI is the trade association of the marketing at retail industry dedicated to serving its promoting, protecting, and advancing the broader interest trade forums, networking, and legislative efforts.

Communities

POPAI is a global community of marketing at retail professional that connects you to the worldwide support, industry knowledge and business opportunities you need to be successful. Start here to begin exploring POPAI experience and how it can make a positive difference for you and your organization.

POPAI is dedicated to providing each of the communities that comprise the marketing at retail trade with the resources industry professionals need

  • BRAND MARKETER
  • POP PRODUCER
  • DIGITAL SIGNAGE
  • RETAILER
  • ADVERTISING AGENCY 

Our Objectives

  •  To promote the importance of Marketing at Retail and Shopper Marketing in the total marketing mix
  •  To improve levels of education in the industry
  •  To develop improved standards of practice
  •  To represent industry views
  •  To encourage a better understanding of the medium
  •  To provide an opportunity to exchange ideas and experiences
  •  To conduct research for more effective strategy

Member Benefits

POPAI is a global community of marketing at retail professionals that connects you to the worldwide support, industry knowledge and business opportunities you need to be successful. Start here to begin exploring the POPAI experience and how it can make a positive difference for you and your team.

The following is a benefits summary.

Professional Development & Education

Membership offers exclusive and convenient access and discounts to a vast array of professional development and education resources like our Marketing at Retail Certification Program designed to help you do your job better (for brands and retailers), our trade show (MPV) and our contest Popai Awards Paris.

Research, Surveys, & Benchmarking

POPAI has compiled an extensive array of industry resources and research to bring the best available research to you in one convenient location. New information will be added on an ongoing basis, so visit POPAI’s online library often in order to enhance your meeting planning knowledge.

Networking & News

Are you looking for the latest news impacting the marketing at retail industry? Perhaps you’re looking for a new way to connect with old friends or to make some new ones in the marketing at retail space. Let POPAI help facilitate your industry knowledge and connections with one of our many programs.

Resources & Services

As a member of POPAI you will become a part of a larger force to help build a stronger industry through workforce education, expert points of view, enriched public policy, innovative business practices and a spirit of community service, not to mention you have access to some of the industry’s best resources and services. We are the only organization representing and serving the needs of the entire marketing at retail industry globally.

 

Contact

Sandrine Jean -Country Manager (France)

sj@popai.fr